Back in the days of my early theatregoing youth, it wasn’t uncommon for a Broadway show to open and close on its opening night. When faced with terrible reviews and little advance sale, old school producers knew enough to throw in the towel and call it a day (or a night). But why does this happen so infrequently nowadays? Over the last twenty years, you can count on one hand the shows that lasted but one night. In the first four years of the early 1970s, when I was handing over my hard-earned paper route money to fund my theatregoing habit, there were an astounding seventeen shows that closed in one night (eight of which I managed to see during previews).
With the astronomical cost of producing shows today, why wouldn’t more shows close after one performance, when it would appear after disastrous reviews that there was no chance at all of being successful? Why not cut the losses immediately, stop paying cast and crew and advertising, admit defeat and walk away? Believe it or not, it’s the very nature of what it all cost that makes modern day producers dig in their heels and press onward. There’s simply too much at stake to give in to failure. To use the analogy of betting, it’s hard to leave big money on the table in a poker game. You play the hand you’re dealt. Folding isn’t an option. You can even bluff your way through, hoping that some isolated quote in an ad that says your show is “stupendous” (even when that critic was referring to the costumes) is enough to trick some people into buying a ticket. Also, if the show can manage a couple of weeks, you can put together a cheaper (sometimes non-union) tour of the show and be able to properly claim that it came “direct from Broadway!” It’s harder to do that if your show closed in a single night, because there is a certain notoriety attached to those that have fallen in this way.
Take for example two in this rarefied category: one a musical and one a play, both of which closed after one performance on this very date, January 4th.
The first was a musical loosely based on Homer’s The Odyssey starring Yul Brynner as Odysseus, in what would turn out to be the his only return to Broadway in a role other than the King of Siam, which he had first created in 1951 and didn’t stop performing until his death in 1985. Yes, Home Sweet Homer (as it was not so cleverly titled) was certainly what audiences in 1976 were waiting for, during the waning last year of the Ford administration, suffering through the disenchantment with what was left of the American political system after Watergate.
Two members of the team responsible for Man of La Mancha, director Albert Marre and composer Mitch Leigh, brought us this post-New Year’s treat. La Mancha, an unexpected hit in its day, won five Tony Awards and ran for close to six years. But Marre and Leigh, either together or separately, kept swinging for the fences the rest of their careers without ever coming close to the success they achieved with their most famous collaboration. Leigh wrote the scores to bombs like Chu Chem (subtitled “the First Chinese-Jewish Musical”) and Saravá, which ran indefinitely during its Broadway previews in the hope it would never have to open and therefore allow critics to trash it (it eventually did … and they did). Marre directed the musical Cry For Us All (it ran a week); the aforementioned Chu Chem (it ran six weeks) and a play called A Meeting By the River, which was a one-performance wonder that opened at the Palace, the same theatre as Home Sweet Homer. Sigh.
Home Sweet Homer toured the country for a year, doing good business due to Yul Brynner’s star status, in spite of pretty poor reviews for most of the journey. It had to have been an odyssey all its own and it’s a shame no cast member published a diary when it was all over. In addition to Brynner, a well-known male diva, he was matched bit by petty bit in the histrionics of Joan Diener, not only his co-star, but the director Albert Marre’s wife. One famous story, told in Ken Mandelbaum’s essential book, Not Since Carrie: 40 Years of Broadway Musical Flops, had to do with Diener’s name being left off the marquee of the Colonial Theatre in Boston, in defiance of what her contract called for. “She insisted that the marquee be shrouded in black,” Mandelbaum wrote, “causing some theatregoers to believe that Brynner had died.”
Yul Brynner as Odysseus in Home Sweet Homer (1976)
No one really wanted to bring the show to New York, except Brynner, who threatened to walk off it during its last engagement in California if he didn’t have his way. So in a futile gesture, it arrived at the Palace, played a few previews and scheduled it’s opening night in the daytime. It played one single matinee on January 4th and never saw the light of day again. Though it grossed $4 million during its year-long odyssey on the road, it wound up losing $1 million. You wonder if Max Bialistock was the producer.
The second show to open and close on January 4th came a few years later in 1981 at — wait for it — the same theatre, the Palace. The play was an adaptation of Mary Shelley’s famed novel Frankenstein and boasted an elaborate production that, at the time, was the largest budgeted straight play of all time.